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Eid gifting reshapes e-commerce landscape in the Middle East and North Africa

E-commerce in the MENA region is undergoing a significant transformation driven by Ramadan and Eid gifting, with gift orders surging over 150% during Ramadan 2025. Mobile devices now dominate transactions, and platforms are enhancing logistics and personalisation to meet year-round consumer expectations. The shift towards cross-border demand and smarter inventory strategies is reshaping the digital retail landscape, making Ramadan a critical period for innovation and engagement.
Finance Middle East
Kuwaiti Dinar United States Dollar British Pound Sterling Saudi Riyal United Arab Emirates Dirham Amazon.com, Inc. ARE Anna Gidirim Slava Bogdan
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10:58 27.03.2025
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